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After reviewing its client roster to align with a new climate strategy, the world’s largest PR firm made no commitment to end its work for fossil fuel clients.
Instead, the company’s CEO Richard Edelman told Adweek that it will work alongside clients to improve their climate plans and reduce emissions and impact. “We’re going to have engagement about a path forward based on our principles,” he said. “We clearly want to be with companies that are accelerating action.
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