Eddie Bauer Begins West Coast Search

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By Joan Voight and Kathy Tyrer





SAN FRANCISCO–Southern California agencies BBDO West, TBWA Chiat/Day and Team One Advertising are among the shops invited to talk to Eddie Bauer about its estimated $4-8 million account.





The Seattle retailer severed ties with Black Rocket in San Francisco last week and put its account into review.





Eddie Bauer, owned by Spiegel, has compiled a list of six to eight West Coast shops in the closed review, according to company representative Cheryl Engstrom.

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