EchoMail Adds Clients, Pushes E-mail in Bay State

Eight years after opening in Cambridge, Mass., EchoMail is finding its niche in the electronic-marketing world.

The agency has recently added e-mail marketing chores for Hyundai Motor America, the Los Angeles Times and Time Warner’s Popular Science.

EchoMail launched with one client, AT&T, and has since grown into a $20 million operation with clients in the consumer packaged-goods, financial-services, insurance and publishing sectors.

The agency, with 120 employees, has a second office in Washington, D.C., which opened a year and a half ago. A West Coast branch, possibly in San Francisco, is in the works.

A key asset, according to company founder and president V.A. Shiva, is to provide clients with a full-service e-mail program consisting of five steps: design, production, transmission, analytic services and response management. This ability to create a program from start to finish and then measure the results not only saves the client money but allows for a quicker turnaround time, Shiva said.

Shiva wants to help clients recognize e-mail as a medium that can be just as useful, and often more cost-effective, than traditional advertising, though EchoMail often partners with agencies to develop integrated marketing programs. Its client roster includes American Express, Hershey Foods, Dial Corp., IBM and Nike.

Shiva is joined by chief creative Zoe Helene and vp, technology and operations Matthew Abraham. Larry Weber, CEO and chairman of Interpublic Group’s Advanced Marketing Services unit, is a board member.