E.B. Lane Gets Ariz. Anti-Smoking

Despite a campaign that was deemed a success by client and agency, Arizona’s Department of Health Services last week shifted its $10-15 million anti-smoking account from Riester-Robb to fellow Phoenix agency E.B. Lane Marketing Communications.

The decision was made by a seven-member committee that had no ADHS employees but was instead comprised of people from outside media, advertising, community-service and health-advocacy agencies, said ADHS representative Courtney Casillas. She said that is standard procedure.

Riester-Robb was a runner-up for both the $7-10 million ad and $3-5 million public relations contracts. Other contenders included Phoenix shops Cramer-Krasselt for advertising and PR and Moses Anshell for advertising only.

E.B. Lane chief marketing officer Todd Bresnahan said the win is a major coup for the 75-person shop. “It’s about saving lives,” he said. “How can you ask for more?”

Riester-Robb had the account for more than five years and created a youth campaign featuring the line: “Tobacco. Tumor causing, teeth staining, smelly puking habit.” Agency president Tim Riester said that losing “the heart and soul of our company” will likely result in staff reductions.

ADHS representative Susan Heck described Riester-Robb’s work as “history-making in turning on the awareness of a tobacco-free lifestyle to kids,” but said the organization is expanding its focus to include the hazards of second-hand smoke.

E.B. Lane will handle creative. Its Results Media Group will handle media buying.