Eat’n Park Chain Drives Account To MARC Advertising

MARC Advertising in Pittsburgh has won the estimated $1-2 million account of hometown chain Eat’n Park Restaurants. The shop succeeds Ketchum Advertising, also in Pittsburgh.
In a release announcing the appointment, Eat’n Park president Basil Cox said that the chain was impressed with MARC’s research and “keen understanding” of the company’s clientele.
“They really seemed to understand our brand identity,” he said. “And their creative was fresh and right on target.”
MARC’s first campaign for the company will begin in January. Tony Bucci, agency chairman and chief executive officer, said he was especially pleased to add a local company to the agency’s client roster.
–Aaron Baar