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General Mills fortified its marketing with a 17% jump in spending and watched revenues rise 14% in its latest quarter, as more consumers ate at home.
The marketing increase, outlined in a presentation to analysts today, comes after the company raised its ad spending by 22% for the first six months of this year, versus the same period in 2007, per Nielsen Monitor-Plus (which does not measure online outlays).
The news wasn’t all good. For the fiscal first quarter ended Aug.
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