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BOSTON Eastern Bank has awarded its ad account to Interpublic Group agency Mullen, the client confirmed. Upcoming TV, radio and print ads for the client will be tagged, “This is our territory.”
Eastern has been with independent Connelly Partners here for seven years, but has worked with Mullen in Wenham, Mass., before. Annual ad spending is $1-2 million, per Nielsen Monitor-Plus.
“I wish Eastern all the best,” said Connelly Partners chief executive Steve Connelly. “There are absolutely no hard feelings.
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