Eagle Capital, Another Texas Lender, Selects Hadeler, JWT, Levenson, Moroch As Finalists

Four Dallas agencies will be making final presentations this week for the account of another marketing entrant in the Texas home equity loan category.
Eagle Capital Mortgage here has narrowed its list of finalists to Hadeler Sullivan & Law, JWT Specialized Communications, Levenson & Hill and Moroch & Associates, according to sources.
Billings have not been finalized, but sources estimate expenditures could be as high as $2 million annually. Initial presentations were held earlier this month among an undisclosed number of Dallas shops. Almost 30 firms are believed to have submitted credentials to the client.
A decision is expected next month in the review begun in January. According to insiders, Eagle is looking to extend loans to customers with good or troubled credit records. The company competes with other lenders like Sacramento, Calif.-based The Money Store or FirstPlus Financial of Dallas.
Eagle president and chief executive officer Gerard Leimkuhler de-clined to be specific about the scope of assignments or the review process. “We have not yet narrowed down the program we will pursue. We will develop that program in conjunction with the ad agency we will select,” he said.
Eagle Capital also operates as Pace Funding in certain markets.
According to sources, initial assignments for the winning agency will be regional, with the possibility of national expansion to follow. Leimkuhler confirmed the company has worked with an agency in the past, but declined to identify the shop.
Since Texas voters repealed the state’s constitutional ban on home equity lending last fall, droves of bank and financial institutions have hit the airwaves and newspapers seeking to attract a share of the potential $100 billion-plus market. Celebrity endorsers like boxer George Foreman and current and former football stars Dan Marino, Bill Bates and Terry Bradshaw have plugged different lenders in television and print ads.