E-Mail Marketers Merge

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NEW YORK — E-mail marketers Naviant and eDirect revealed plans today to merge, creating a company with a database of 60 million consumer profiles. With the merger, eDirect becomes the majority stockholder owning two-thirds of the stock with investors; Naviant owns the remainder. Further financial terms were not disclosed.

Michael Brauser, former president and founder of eDirect, becomes CEO and president of the new entity, which will retain the name Naviant.

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