E-Coupons Gain Momentum

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NEW YORK The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to Scarborough Research, 8.6 million (or 8 percent of) U.S. households currently acquire coupons via text messages and/or e-mail.

Sunday newspapers are still the most popular way households obtain coupons at 51 percent, followed by in-store coupons (35 percent), mail (31 percent), loyalty card programs (21 percent), in-store circulars (20 percent), weekday newspapers (17 percent), product packages (16 percent), magazines (15 percent) and Internet sites (7 percent).

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