DuPont Seeks Relaunch

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Image Assignment Could Exceed $50 Mil.
NEW YORK–Reshaped of late by divestitures and acquisitions, E.I. du Pont de Nemours last week invited roster and non-roster shops to vie for a global corporate image assignment. Spending for the international task could exceed $50 million.
DuPont is asking agencies to present a detailed strategy for a five-year communications effort and to offer their own spending recommendations.

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