Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Image Assignment Could Exceed $50 Mil.
NEW YORK–Reshaped of late by divestitures and acquisitions, E.I. du Pont de Nemours last week invited roster and non-roster shops to vie for a global corporate image assignment. Spending for the international task could exceed $50 million.
DuPont is asking agencies to present a detailed strategy for a five-year communications effort and to offer their own spending recommendations. DuPont brand manager Jamie Murray said no budget has been determined, but sources said the client would not shy away from spending as much as $100 million a year.
Roster shops Saatchi & Saatchi, BBDO Worldwide and Young & Rubicam, along with J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in