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NEW YORK DuPont has sent out request for information forms to both roster and non-roster agencies in what sources described as an “agency reassessment” by the Wilmington, Del.-based client.
The E.I. du Pont Nemours and Company, as the client is officially known, recently consolidated its eight business units into six, and sources said the client wants to realign the global advertising duties, both creative and media, in a way that is more cost-efficient.
The company spent about $70 million in U.S.
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