Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Looking to add a positive spin to some tough times, Dunkin’ Donuts today launched its new “You kin’ do it” ad campaign. The chain, which is continuing its expansion West of the Mississippi, has pledged in excess of $100 million to promote its new motivational messaging.
The ads, created by Hill, Holiday, Boston, celebrate people’s everyday accomplishments with messaging like “you kin’ shovel out that driveway” and “you kin’ pass that exam.” The tagline “America runs on Dunkin'” continues.
Dunkin’,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in