Dugan Leads CNN’s Digital Ad Sales

ATLANTA CNN is responding to the increased interest in Internet advertising with the appointment of its first senior vice president of digital ad sales, the network said.

Joe Dugan will supervise all of CNN’s domestic digital ad sales and lead an expanded digital sales staff to help clients develop ad campaigns for the network’s Web properties. He will work at the company’s New York office.

He will report to Greg D’Alba, CNN’s chief operating officer of sales and marketing. Dugan’s staff also will work closely with Jon Diament, senior vice president and general sales manager, and Evan Messinger, senior vice president of the CNN Integration Group.

D’Alba said he created the new position because of rising interest among advertisers in broadband and other new technology options.

“Technology-based enhancements continue to be at the forefront of our discussions with clients,” D’Alba said. “Technology is driving a strategic evolution in the media industry and we look at broadband and other emerging platforms as a significant opportunity to extend our relationships with viewers and advertisers.”

Dugan said he would work with ad agencies and their clients to find the best ways for them to deliver their messages over the Internet.

“I look forward to building upon my relationships with agencies and clients to develop creative opportunities that are specifically designed and targeted for digital media,” he said.

For the past three years, Dugan has been vice president and sales manager of CNN ad sales. He has worked for the network since 1993. Prior to that, he was the manager of research, marketing and promotions at the Madison Square Garden Network.