Duffy Rings the Super Bell

Providence Shop Captures Publicity Club’s Best of Show Prize
BOSTON–Duffy & Shanley won best of show honors, and three agencies tied for the most first-place bells at last week’s 31st annual Bell Ringer Awards for excellence in regional public relations.
Sponsored by the Publicity Club of New England, the ceremony at the Westin Copley Place in Boston was attended by more than 300 industry professionals. The event was hosted by WXKS-FM personality Billy Costa. A record 272 entries generated 51 bells and 53 merit awards.
The Super Bell for best of show went to Duffy & Shanley, Providence, R.I., on behalf of the Rhode Island Economic Development Corp., an account that recently was placed into state-mandated review.
Given the upcoming pitch for the business, “the timing [of the Super Bell] was particularly nice,” noted Duffy & Shanley senior vice president Steve Maurano. The winning effort consisted of an aggressive campaign to convince technology companies to relocate to Rhode Island. Agency staffers went so far as to place coasters with the client’s Web address in Boston-area bars.
Mintz & Hoke, Avon, Conn., RDW Group, Providence, and Schwartz Communications, Lexington, Mass., each won six bells, a tie for the most.
Mintz & Hoke scored two bells for Mohegan Sun and single bells for the Connecticut Department of Public Health, Freeplay Energy Group, Hartford Steam Boiler Inspection & Insurance and the Partnership for Long-Term Care. RDW won three bells for Amica and single bells for GTech, Keating Technologies, and the Providence Visitors & Convention Bureau. Schwartz won its Bells for Axent Technologies, Boston Life Sciences, Cybronics, CheckFree, JuniorNet, and OneCore.com.
Bishoff Solomon Communications of Boston picked up four bells, scoring for Blue Cross & Blue Shield of Massachusetts, eSupport Now, the Harpoon Brewery and McDonald’s.
In addition to its Super Bell, Duffy & Shanley won two bells for R.I. Economic Development.
Michael Trainor Sr. was awarded the Crystal Bell for his commitment to the communications industry and community as a whole. Trainor in 1986 co-founded the Providence agency that grew into RDW, which now ranks as one of the region’s largest independent shops. Former Adweek New England editor Judy Warner and current Adweek New England reporter Rebecca Flass were among the communications professionals who served as judges. K