Duffy Launches Ads for Boston University

BOSTON Duffy & Shanley is launching a multimedia campaign for Boston University’s Division of Extended Education. The push includes broadcast, print, outdoor and interactive components, according to the independent shop in Providence, R.I.

Duffy said it made an effort to depart from the testimonial and photography-based approach often used in publicity materials from higher education programs. Instead, ads will be largely text-based and a different color will be used to represent each of the division’s schools, starting with green for Metropolitan College. Executions will roll out in coming months. Spending was not disclosed.

The campaign, “will help create the awareness we need to become top of mind among people looking to advance their careers,” said Jay Halfond, dean of B.U.’s Metropolitan College.