Ducking Y2K

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When all hell breaks loose Jan. 1, when bank accounts disappear and power goes out and food becomes scarce, Americans will be able to count on at least one old standby: Duck Tape.
So say the makers of Duck Brand Duck Tape in its first-ever outdoor campaign from DDB Chicago.
“Y2K Compliant” announces the billboard’s headline, along with the tagline, “Get the duck to do it.”
“It’s important to remember that Duck Brand Duck Tape will always be there in a pinch,” said Tom Kahl, parent company Manco Inc.’s

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in