DSW Chases New Business

Battles Back From Loss of Intel Consumer Account
LOS ANGELES–After losing the consumer portion of Intel Corp.’s estimated $100 million account last year, high-tech agency Euro RSCG DSW Partners redoubled its efforts to scope out new business. And it’s starting to pay off.
Since October, the Salt Lake City shop has added four new accounts–Storage Tek, Sequent Computer, Check Free and Alcatel Network Systems–totaling nearly $40 million in capitalized billings. Each was won in competition with other agencies, said partner David Boede, who recently took over new business duties from retired co-founder Darrell Smith.