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NEW YORK Publicis Groupe’s Droga5 is jumping into the branded entertainment space.
The New York-based agency will launch the Web site Honeyshed this summer. The site will make explicit the usually implicit world of branded entertainment via shows that place brands at the center of attention.
“It’s based on the idea that people love brands and don’t mind being sold to if it’s completely transparent,” said Andrew Essex, CEO at Droga5. “We like to say honey is the content and the shed is the community.”
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