Driving School Sees Road Block

Dweck has had trouble placing some of the new TV spots for Top Driver.
The four commercials all purport to show hidden camera footage of what happens at those “other driving schools.”
In one (shown here), a gluttonous instructor throws doughnuts from the car at an elderly person using a walker.
Creative director Michael Dweck said this ad in particular has drawn complaints from advocates of seniors and the large-sized who have been offended where it has aired.
Dweck expected that kind of reaction – the campaign is designed to shock, after all. What he didn’t expect was stations in spot markets refusing to air three of the ads in the morning hours.
It appears that only one spot is acceptable over breakfast: The one in which the mafia tough persuades a nervous student to help him dispose of a corpse in a Dumpster. – Jim Edwards