Financial Client Splits With G&R, Scales Back Budget
NEW YORK–Mutual fund provider
Dreyfus Corp. is looking for an ad agency again, just six months after hiring Grace & Rothschild following a lengthy review.
The client and G&R here parted ways last month after the agency developed, but never produced, any advertising.
The relationship got off to a rocky start when the marketing chief who hired the agency, David Sheehan, left shortly after G&R won the business in September, sources said.