Dremel Tools Along

Three 10-second spots from the Milwaukee agency show just a glimpse of one of the Racine, Wis.-based company’s rotary tools. The spots instead show unsuccessful gifts being put to unintended uses.

An unwanted CD, “A Very Ukelele Christmas,” is used as a drink coaster, for example. A garish shirt is used to wipe up a spill. And an unattractive tie is employed to secure a Christmas tree to the top of a car.