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CHICAGO McDonald’s said it has entered into a two-year worldwide partnership with DreamWorks Animation SKG, in which the fast-food company will co-promote the studio’s movies. The partnership will launch in 2007, with the release of the studio’s Shrek 3.
As part of the arrangement, DreamWorks will make two movies a year, one in the summer and one during the holiday season, available to the restaurant for promotion. The arrangement is subject to renewal after two years.
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