Draftfcb Chicago Names New CCO

Todd Tilford succeeds Rob Sherlock

The Chicago office of Draftfcb has hired Todd Tilford, an executive creative director at Grey's New York office, as its new chief creative officer. Tilford, who will move to Chicago to lead more than 300 creative staffers, will start next month and partner with office president Michael Fassnacht.

Tilford succeeds Rob Sherlock, who is shifting to an international role within the agency.

Tilford—who worked on the DirecTV, NFL, and Ketel One accounts at Grey—becomes the second major hire of Tom O'Keefe, Draftfcb North American executive creative director. In September, O'Keefe named Young & Rubicam's Darren Moran to fill the CCO vacancy at Draftfcb, New York

Tilford spent more than two years at Grey. Before that, he worked as a creative consultant for shops such as Crispin, Porter + Bogusky, and Core. Earlier in his career, he co-founded Pyro in Dallas and was an executive creative director at BBDO in New York, where he focused on design. In making the hire, O'Keefe cited Tilford's multi-disciplinary experience.

"He has been both a writer and a design director," O'Keefe said. "He has led digital departments, created brand content, and has developed and marketed his own products."