Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As Client Opts for a Direct Tack, Agency Makes It ‘Simply Easier’
CHICAGO–After deciding late last year that direct response would be the focus of its marketing efforts, Stamps.com in January named DraftWorldwide its agency of record.
In true dot.com fashion, the Santa Monica, Calif.-based Internet postage provider then wanted a direct response TV spot ready to air in about a month.
“It all had to do with the intensity of the marketplace,” said Karen Groene, senior account supervisor at the Chicago agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in