Draft FCB Adds Merrill Lynch

NEW YORK Draft FCB Group has joined the Merrill Lynch roster, winning the direct marketing portion of the client’s Total Merrill product portfolio following a review, sources said.

Merrill Lynch spent $30 million in U.S. measured media in 2005, and $25 million from January through May of this year, according to Nielsen Monitor-Plus.

Estimated revenue on the direct piece that Draft FCB will now handle is $5-10 million, according to sources.

A Draft FCB representative declined to comment. A message left for a client representative was not immediately returned.

The other contenders were undisclosed. WPP Group’s JWT here and independent Boathouse in Waltham, Mass., have been the client’s main roster shops in recent years.

The Total Merrill account is the second win in two weeks for the recently formed Draft FCB Group, which is still in the process of integrating its U.S. and global operations following a decision by IPG to merge the two shops on June 1.

The agency’s London office scored the network’s first win as a combined entity last week, landing global ad duties for Atari after a review [Adweek Online, July 27].

Atari, a division of Lyon, France-based Infogrames Entertainment, spent slightly more than $25 million globally on ads last year.