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NEW YORK Dove’s online ad “Evolution” by Ogilvy & Mather, Toronto, won both the digital and TV grand prizes last night at the London International Advertising Awards.
The 75-second Web film uses stop-motion photography to document the multi-step process a model goes through before being picture ready for an advertising billboard.
This is not the first time “Evolution” has won in two different categories. It also won the Grand Prix in both the film and cyber competitions at this year’s Cannes Lions.
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