Dotglu Hires Three Senior Execs

NEW YORK — Dotglu, the digital- and direct-marketing arm of Kirshenbaum Bond & Partners, has beefed up its 35-person operation with three senior hires. Kirshenbaum’s media unit, The Media Kitchen, has also brought on an interactive executive to manage digital media accounts.

Mark Fithian joins Dotglu as vice president of interactive marketing, a newly created post. In the position, he will manage interactive client services, strategy and integrated efforts.

Most recently, Fithian was worldwide account director on IBM at Answerthink in New York for three years. Prior to Answerthink, Fithian oversaw client relations with Motorola at the former APLDigitial, the interactive division of Ammirati & Puris. Before that, he lead interactive marketing on the client side, at Motorola in the Iridium division.

Tom Berry has been appointed vice president of direct marketing, also a newly created post. He comes on board to manage all direct relationships and act as the lead client contact on the Citibank AAdvantage account.

Berry brings more than a dozen years of agency-side account management experience, working on credit card products at AyerDirect (Citibank), McCann Direct (American Express) and Grey Direct (Chase). Most recently, Berry was at Grey Direct, where he headed up direct response activities for all Chase core, co-branded and agent bank card products. He also spent five years on the client-side as director of global advertising at MasterCard International where he ran acquisition, activation, sales and usage and retention programs for many overseas banks.

Alan Blose has joined Dotglu as executive creative director. He replaces Bob Cesiro, who left earlier this year.

Previously, Blose was evp, executive creative director at Arnold, where he worked on Fidelity Investments, Royal Caribbean International and Volkswagon, among others. Before that, he was vp, creative director at Wunderman/Y&R in Chicago, where he developed direct marketing, integrated marketing, sales promotion programs and Web sites for clients like Ameritech, Caterpillar, Chevron, Citibank, Colgate and H&R Block. His other experiences include creative posts at Draft Worldwide in Hong Kong and Los Angeles shops Krupp Taylor USA and HBM Worldwide Direct.

“This is a dream team,” said Dotglu president Steven Thibodeau, to whom the three will report. “They have an incredible sense of integrated marketing and wealth of experience from their past lives.”

Also, Media Kitchen has tapped Charles Pinkerton as group media director to oversee the Verizon account, as well as all interactive accounts within the unit.

Pinkerton comes from The Martin Agency, where as svp of interactive marketing and media since Jan. 2001 he worked for such clients as Dasani, Olympus and UPS. Before that, he was a vp and media director at Answerthink and vp and associate director of worldwide media at the former Ammirati Puris Lintas. Pinkerton will report to Paul Woolmington, Media Kitchen’s chairman and CEO.