Doremus Adds Creative Chief

In an ongoing effort to move beyond its financial clientele, Doremus & Co. has added a staffer with big-agency experience, this time as its first chief creative officer.
Danny Gregory came from Ogilvy & Mather here, where he handled American Express and IBM. Most recently, he was group creative director on Ford Motor Co.’s corporate image account.
“What set him apart was the [blue-chip] clients” he has handled, said Doremus president Carl Anderson, who considered three finalists.
The hire of Gregory, 38, is Doremus’ third such move in five months. He arrives one month after Jeff DeJoseph, a former planner at J. Walter Thompson who joined as chief strategic officer of the $173 million shop [Adweek, Feb. 22]. Ex-Wunderman Cato Johnson vice chairman Richard Colligan was named director of integrated marketing in October. “Right now, I think we have everyone in place,” said Anderson.
Doremus here, part of Omnicom Group’s Diversified Agency Services, saw billings rise 19 percent last year due to business from Accutrade and Guardian Life Insurance.
Its focus is no longer on just banks and investment banks. Doremus now pursues any client that speaks to an institutional audience–particularly industrial, pharmaceutical and high-tech companies.
Gregory, who had offers from two global shops, was impressed with DeJoseph and the idea of working directly with top executives: “It’s not just about selling stuff. It’s really about helping to mold the business world.”
The shop’s 25-member creative team includes creative director Rebecca Tudor-Foley and three associate creative directors.