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The Challenge: Once on the brink of bankruptcy, Puerto Rico’s Doral Bank recapitalized and emerged under new leadership in 2007. Under its new president and CEO Glen Wakeman, the bank sought to transform itself from a mortgage-based financial institution to a full-service bank. The bank also wanted to strengthen its appeal with women, recognizing they are becoming key financial decision-makers in the family. “Doral was a strong name in the financial community, particularly in the mortgage area.
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