Damn kids, they always take everything so literally!
Snack-food companies love to use snazzy special effects that show their new products leaping into being through a kind of logic-defying alchemy. The technique almost had dire effects a few weeks back, though, when a 4-year-old Connecticut boy, apparently wowed by a Nabisco commercial, tried to follow its example of how to spontaneously generate Kool Stuf Oreo toaster pastries, the Associated Press reports. Heading into the kitchen, the child slotted some Oreo cookies into the family toaster and waited expectantly for the delightful pastries to come flying out. When his mother found him, he was pastry less—and trying to retrieve charred Oreos from the toaster with a pair of scissors.
Understandably distraught, Mom called a division of the Council of Better Business Bureaus. “The child, mercifully, was not injured,” Elizabeth Lascoutx, director of the Children’s Advertising Review Unit of the CBBB, was quoted as saying.
Nabisco says it was not found to have violated the CBBB’s guidelines for safe advertising but is modifying the ad anyway following the incident, declaring,”Safety is our No. 1 concern.”
Executives at North Castle Partners in Stamford, Conn., the agency that handles Nabisco’s Kool Stuf advertising, could not be reached. AFP/NEWSCOMFoodPixMICHAEL S. YAMASHITA/CORBIS
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