'Don't Mess' Texans Ride Again

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tuerff-Davis TV Spots Relive Series Favorites
DALLAS–Tuerff-Davis EnviroMedia’s first litter prevention campaign for the Texas Department of Transportation relies on familiar faces from the client’s advertising past.
Three of six planned 30-second television commercials retain the “Don’t mess with Texas” tagline created by former shop GSD&M of Austin, Texas. In the spots, airing statewide through August, actors portraying average Texans reminisce about their favorite “Don’t mess with Texas” ads.
Each spot uses clips of previous commercials featuring Texas celebrities and musicians like boxer George Foreman, The Fabulous Thunderbirds and Lyle Lovett.
Austin-based Tuerff-Davis won the state account in April in...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in