Don’t Look Now, but Companies Are Giving Away Everything They Used to Sell

But where’s the line between charity and self-promotion?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Shortly before everyone in the offices of Trevelino/Keller packed up their things to work from home on Friday, principal and co-founder Genna Keller took a peek into the Atlanta PR firm’s supply closet and was surprised by what she saw. There, before her eyes, was a supply of toilet paper—a lot of toilet paper.

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