How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The British, famous for their reserve, are the world champs in sending greeting cards (44 per person annually vs. 26 for the average American).
They’re also known for their rainy weather.
So when Leo Burnett’s London office created the first U.K. TV spot for Hallmark Cards (also the first use of TV in the whole card category there), the commercial combined cards and rain.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in