Don't Cry For Me Bristol, England

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The British, famous for their reserve, are the world champs in sending greeting cards (44 per person annually vs. 26 for the average American).
They’re also known for their rainy weather.
So when Leo Burnett’s London office created the first U.K. TV spot for Hallmark Cards (also the first use of TV in the whole card category there), the commercial combined cards and rain.

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