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Amid the ongoing economic gloom, marketers may feel they can establish a rapport with consumers by adopting a downbeat tone of their own. Last month’s AP-GfK poll by GfK Roper Public Affairs and Corporate Communications gives reason to suspect such an approach would put them out of sync with many people.
Asked “how things are going in your life in general,” 39 percent of respondents rated themselves “very happy,” up from 30 percent the previous month and from 32 percent in September 2009.
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