Doner Makes Shipping a Breeze at UPS

DETROIT Doner this week breaks a new television campaign for The UPS Store that will run on national network and cable channels through the spring, taking advantage of busy shipping times such as Mother’s Day and Father’s Day.

In the first spot, “Two Dogs,” which broke Sunday, a woman drives her two quarreling children to The UPS Store with a package to be shipped to their grandmother, promising them two dogs if they behave. The woman is surprised at how quickly the store employee packs and wraps the package. The spot ends with the mom being pulled down the street by two dogs.

“Lunch Line” follows a similar story line. The third spot, “Interview,” defines additional offerings at The UPS Store, including document and mailbox services. The campaign focuses on service, convenient locations and the reliability of owner-operators.

“The spots work because of the negative assumptions consumers make about shipping packages,” said Greg Gerfen, senior vice president at Doner in Southfield, Mich., in a statement. “Shipping packages is seen as a burdensome, unpleasant chore, and the one thing American consumers hate is standing in line for no good reason.”

Spending for the effort was not disclosed.