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Doner is promoting BP Amoco’s products as more environmentally sound in a new TV campaign produced by its Southfield, Mich., and London offices. The ads, which broke in Britain last week, will reach 40 cities worldwide, including the U.S.
BP Amoco’s Cleaner Fuels are made of low sulfur diesel, unleaded gasoline and liquefied petroleum gas. A shoot-out for the $20 million assignment between Doner and M&C Saatchi, London, ended in January.
Doner also handles U.S. retail advertising for the BP brand.