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Santa Gets Japanese Styling in TV, Print Campaign for the Holidays
DETROIT–W.B. Doner & Co.’s holiday campaign for Blockbuster, breaking today, has Santa and a sleigh, but gets away–far away–from the traditional.
Promoting the video retailer’s gift cards, Doner’s TV and print ads feature “anime,” the Japanese-style animation familiar to kids who watch syndicated cartoons.
The campaign includes a 30-second TV spot with a 15-second edit for co-op versions. The spot’s star is a “very buff, superhero-type Santa Claus,” said Amy Faulkner, Doner executive producer.
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