Don Pablo's Is Playing Its Song

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Brains on Fire puts music first in its new television spots for Don Pablo’s Mexican Kitchen.

The $15 million campaign was created by Greg Cordell at the Greenville, S.C., agency. Ten-, 15- and 30-second ads star Campanas de America, a mariachi band from San Antonio.

“In the earlier campaigns the band appeared in the background,” said Cordell.

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