Dogs Can Now Design Holiday Sweaters, and the High-Tech Process Is Absolutely Adorable

Cesar dog food and AMV BBDO built an interactive studio for crafty canines

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Here’s a gift that should set your tail wagging—whether you’re a dog or just a dog’s best friend.

Mars-owned Cesar, a provider of canine cuisine, teamed up with agency AMV BBDO in London to produce matching holiday sweater sets for pooches and their owners.

But the creatives didn’t stop there. They came up with a rather elaborate way for dogs to actually designed Cesar’s “Twinning” collection—with a little help from their two-legged friends, of course.

In the video below, we visit a custom-built “Doggy Design Studio,” where, at high-tech activity stations, a Westie, Border Collie and Labradoodle traversed tunnels, leaped over hurdles and waggled their hind quarters for all they were worth.

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