Doe-Anderson Tries Branding In 10 Seconds

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Doe-Anderson this week takes the unusual approach of launching a branding campaign based on 10-second TV spots.
The Louisville, Ky., agency’s first work for the 500-unit Valvoline Instant Oil Change chain positions the company’s employees as passionate car lovers, ties to the brand equity of the Valvoline oil brand and introduces a new tagline, “Cars.

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