Dodge and Aerosmith Team Up

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Dodge has enlisted rock warhorse Aerosmith as a promotional partner for its 2002 Ram campaign, which bows Monday on ABC’s NFL Monday Night Football.

Two 30-second television ad spots with a new tag, “Take life by the horns,” will run during Monday night’s game, while the print campaign is scheduled to hit stands at the same time, along with poster-sized inserts in USA Today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in