Doctors Call for an End to Prescription Drug Ads

But only Congress can ban the practice

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The American Medical Association has called for an end to direct-to-consumer advertising of prescription drugs and medical devices.

The AMA, which represents about 250,000 physicians nationwide, reversed its previous stance on the issue following a vote at the group's annual meeting in Atlanta.

"Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices," said AMA board chair-elect Patrice Harris in a statement.

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