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Levi Strauss & Co.’s Dockers unit has quietly phased out its TV ads from Foote, Cone & Belding in favor of one spot by Bartle Bogle Hegarty, which handles the brand in Europe.
The spot, which replaces FCB’s “One leg at a time” work, is the first from BBH for the U.S. market. It features three surfers whose surfboards double as ironing boards. The tagline: “There is more to life than ironing.”
Levi in San Francisco said it has no plans to change agencies.
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