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By Stephanie Thompson
CHICAGO–Pillsbury’s Progresso soup division this month will introduce six new flavors and will restage five of its popular pasta soups with new herb-infused recipes.
The ambitious changes to its product line will be supported by a TV, print and promotional campaign from agency D’Arcy Masius Benton & Bowles in St. Louis.
The updated pasta soups and new turkey and potato-based soups will ship to retailers June 23. Advertising will begin with newspaper coupon inserts in September and October.
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