DKB Picks Up More Verizon Work

BOSTON DKB & Partners has been assigned $2 million in public relations duties for Verizon’ s Access New Jersey program.

The independent shop will provide strategic PR counsel, events management and media relations supporting the five-year-old, $80 million initiative, which provides public schools and libraries in New Jersey with highly discounted, state-of-the-art technology such as videoconferencing, remote broadcasting and Internet access.

The assignment covers the second phase of the Access New Jersey program; two years ago, DKB handled advertising and sponsorships to kick off the program.

DKB in Morristown, N.J., also handles PR and events marketing for Verizon’ s “Check Into Literacy” program, which allows Verizon customers to donate a portion of their telephone bills to literacy organizations in the state.

Other clients of the shop, which also has offices in Washington, D.C., and New York, include PSE&G, LeafGuard, Wakefern Food Corp. and Ricola USA.