DIY Super Bowl Spots—So Bad, They're Good

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It wasn’t a total bust (the $12.79 Doritos commercial lives on), but last year’s powerhouse Super Bowl advertising trend—user-generated commercials—petered out pretty quickly.

In its place this year several sponsors seem to have gone the opposite route. Under Armour, GoDaddy.com, Victoria’s Secret and Salesgenie.com are all producing their Super Bowl spots in-house.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in