Dixie Wants You to Unplug and Go Dark—and Disposable—for Dinner

No devices or dishes means more time for family, friends

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Georgia-Pacific's Dixie brand is asking consumers to pay attention to their families and friends, at least for a few hours on the next six Sundays. 

As part of a new campaign from Droga5 called "Be More Here," the brand is lobbying Americans to put away their phones during dinner so they can be fully present with friends and family. The campaign, "Dark for Dinner," launches Sunday, June 14.

A survey commissioned by Dixie found that consumers eat dinner as a family without distractions less than twice a month—and only two out of every 10 respondents said they do it at all.



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