Disney and Target’s Partnership Comes Just in Time for the Holiday Season

The House of Mouse is moving into Target stores

disney store inside target
By 2020, 65 small-format Disney stores will be open at Target locations across the country. Target

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.