Adweek Video Disney Celebrates Mickey Mouse’s 90th Birthday With an Immersive Pop-Up Exhibit Because people can't get enough of M-I-C-K-E-YBy Breana Mallamaci|November 12, 2018 Video: Josh Rios; Editor: Breana MallamaciShare By Breana Mallamaci|November 12, 2018 Share To celebrate Mickey Mouse’s 90th birthday, Disney created Mickey: The True Original Exhibition, a 16,000 square-foot immersive exhibition. Visitors can walk through various rooms and view works of art inspired by Mickey’s 90-year history, like Sorcerer’s Way and the Cosmic Cavern, as well as purchase exclusive merchandise. Artist and curator Darren Romanelli also created a room called The Collection where various Mickey Mouse branded products are showcased.The exhibit opened to the public on November 8, runs through February 10 and is located in New York City’s Chelsea neighborhood. Tickets cost $38. The gift shop and Cosmic Cavern are free.Watch our tour above. Adweek Adweek